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As a business owner, it’s essential to find the right marketing solutions that can help you attract new customers, increase your brand awareness, and ultimately grow your business. However, with so many marketing channels and strategies available, it can be challenging to know where to start and what to focus on.
Fortunately, BusinessRiskTV is a platform that offers great marketing solutions for every business owner, regardless of their size or industry. In this article, we’ll explore some of the best marketing solutions offered by BusinessRiskTV and how they can benefit your business.
BusinessRiskTV Directory Listing One of the simplest yet effective marketing solutions offered by BusinessRiskTV is their directory listing service. By listing your business on their directory, you can increase your online visibility and make it easier for potential customers to find you.
BusinessRiskTV’s directory is organised by industry and location, making it easy for users to find businesses that match their needs. By listing your business on their directory, you’ll also benefit from increased exposure to BusinessRiskTV’s user base, which includes business owners, entrepreneurs, and investors.
BusinessRiskTV Video Marketing Video marketing is becoming an increasingly popular way for businesses to reach new customers and engage with their existing ones. BusinessRiskTV offers a range of video marketing solutions, including:
Video production: BusinessRiskTV can help you create high-quality videos that showcase your products or services, share your brand story, or provide educational content that helps your customers.
Video hosting: Once your videos are produced, BusinessRiskTV can host them on their platform, making it easy for you to share them on social media or embed them on your website.
Video promotion: BusinessRiskTV can also help promote your videos to their user base, increasing your exposure and engagement.
BusinessRiskTV Social Media Marketing Social media is a powerful tool for businesses to connect with their customers and build brand awareness. BusinessRiskTV offers a range of social media marketing solutions, including:
Social media management: BusinessRiskTV can help you manage your social media presence by creating and scheduling posts, monitoring your accounts for engagement, and providing analytics to track your progress.
Social media advertising: BusinessRiskTV can help you create and run social media ads that target your ideal audience and drive traffic to your website or landing pages.
Influencer marketing: BusinessRiskTV can connect you with social media influencers who can help promote your products or services to their followers.
BusinessRiskTV Content Marketing Content marketing involves creating and sharing valuable content that attracts and engages your target audience. BusinessRiskTV offers a range of content marketing solutions, including:
Blogging: BusinessRiskTV can help you create and publish blog posts that share your industry insights, highlight your products or services, or provide educational content for your customers.
Email marketing: BusinessRiskTV can help you create and send email newsletters that keep your customers informed about your business and provide them with exclusive offers or promotions.
Whitepapers and eBooks: BusinessRiskTV can help you create longer-form content such as whitepapers and eBooks that provide in-depth information about your industry or products/services.
BusinessRiskTV SEO Search engine optimisation (SEO) is the practice of optimising your website and online content to rank higher in search engine results pages (SERPs). BusinessRiskTV offers a range of SEO solutions, including:
On-page SEO: BusinessRiskTV can help you optimise your website’s structure, content, and metadata to make it more search engine-friendly.
Off-page SEO: BusinessRiskTV can help you build high-quality backlinks to your website, which can improve your search engine rankings.
Local SEO: BusinessRiskTV can help you optimise your website and online listings to rank higher in local search results, making it easier for local customers to find and connect with your business.
BusinessRiskTV Event Marketing Hosting events is a great way for businesses to connect with their customers and build brand awareness. BusinessRiskTV offers a range of event marketing solutions, including:
Event planning: BusinessRiskTV can help you plan and organize events that showcase your products or services, provide educational content for your customers, or build relationships with industry leaders.
Event promotion: BusinessRiskTV can help promote your events to their user base, as well as create and distribute promotional materials such as flyers and social media posts.
Event management: BusinessRiskTV can help you manage your events, from registration and ticketing to on-site management and post-event follow-up.
BusinessRiskTV Branding and Design Branding and design are crucial components of any marketing strategy. BusinessRiskTV offers a range of branding and design solutions, including:
Logo design: BusinessRiskTV can help you create a logo that reflects your brand identity and resonates with your target audience.
Brand identity: BusinessRiskTV can help you develop a cohesive brand identity that includes your logo, colour scheme, typography, and other visual elements.
Graphic design: BusinessRiskTV can help you create eye-catching graphics for your website, social media, and marketing materials.
BusinessRiskTV offers a wide range of marketing solutions that can benefit businesses of all sizes and industries. From directory listings to video marketing, social media management, content marketing, SEO, event marketing, and branding and design, there’s something for every business owner looking to increase their online visibility, attract new customers, and grow their business.
By partnering with BusinessRiskTV, you can access these marketing solutions and benefit from their expertise in the field. They have a deep understanding of the latest marketing trends and strategies, as well as a user base that spans industries and regions.
If you’re looking for great marketing solutions for your business, consider partnering with BusinessRiskTV to take your marketing efforts to the next level.
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We work in collaboration with other business risk management experts around the world to help solve corporate risks and below is risk information to help you understand part of the solution for cyber risk management – cyber insurance.
Cyber Risk Risk Management Solutions Cyber Insurance Featured Article
Neil Gurnhill CEO Node International Explores Cyber Insurance To Protect Businesses Better
Business Activity Risk Profiling VS Scaremongering Will Increase Your Cyber Insurance uptake
The key to engaging with a potential client to discuss and provide cyber-risk insurance is to approach the discussions from their real business activities’ needs rather than any generalised knowledge they have gleaned from recent cyber-security threats or events reported in the national broadcast and newspaper media.
For example, most retail brokers engage too early in conversations about ‘hacking’, ‘denial of service’, ‘phishing’ and ‘social engineering’ and such like. As important as these topics are, it can often lead to a conclusion that the potential client has not been directly affected by these matters to date, therefore, they don’t need cover. Don’t forget the basic premise of insurance – it provides security for the future!
Our extensive experience at Node International, particularly in the USA and Europe, clearly tells us that the correct, and more successful approach is to start with an evaluation of the potential clients business activities.
For examples each of these activities has a cyber-risk profile so even though the potential client has not dealt with (say) a denial of service attack, the fact that over 80% of their business depends upon an ecommerce website highlights the substantial cyber-risk. Or they are highly dependent on a supply chain and/or contractor, of which they know little about their cyber-risk policies, again highlighting their potential cyber risk through the failures of others.
Taking this business activities profiling approach is a very logical systematic approach that engages the potential client. It is also quite simple to conduct. Start with a conversation about ‘mapping’ the high priority business activities and start introducing the question, ‘’What happens if…’’ Think of it as an ‘heat map’ of the business. When viewed overall, the client then sees the totality of cyber-risk they face. Then, the most effective cover can be assessed and priced accordingly.
It’s important not to think of early conversations as ‘selling cyber-insurance’ but providing an expert and value-added service to the clients. It is likely that they know very little about cyber-security and cyber-risk so building up the ‘heat map’ though sensible discussion helps the client. Nowadays, ‘helping the client to buy’ is far more effective than ‘selling’.
This is where Node International scores highly. As a wholesale broker and underwriter at Lloyds of London you can tap into our expertise and assistance. For example, by talking to one of our brokers before you go and see a client could help you tremendously. Even if you have never used Node International before, our brokers and underwriters are here to help you build your business.
Finally, lets step back a little. In the last two decades there has been a huge increase in businesses that are now dependent upon their technologies and digital capability. And, of course, the constant threat scenarios they face each day. From our experience, literally 99% of modern businesses (from small to large across all sectors) face at least one cyber-risk in their ‘heat map’. In effect, every business call you make is a potential satisfied client providing you approach it correctly and have a ‘value-added service’ at the forefront of your mind. As mentioned before, we can assist you with this essential skill.
Contact Neil Gurnhill CEO Node International for more help with Cyber Insurance
Email – neilg@nodeinternational.com Direct line – 02033 208983 Tel – 07823 888413 Lloyds Chambers, 1 Portsoken Street, London, E1 8BT
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Safeguarding Your Business: Common Financial Mistakes Small Business Owners Make and How to Avoid Them
Small business owners often make financial mistakes that can have serious consequences for the success of their company. Here are some of the most common financial mistakes made by small business owners, and advice on how to prevent them:
Not keeping accurate financial records: Without accurate financial records, it can be difficult for small business owners to make informed decisions about the financial health of their company. To prevent this mistake, small business owners should establish a system for keeping accurate financial records, such as using accounting software or hiring a bookkeeper.
Not having a budget: A budget is an essential tool for small business owners, as it helps them to plan for expenses and manage cash flow. Without a budget, small business owners may overspend and find themselves in financial trouble. To prevent this mistake, small business owners should create a budget and stick to it.
Not having enough working capital: Working capital is the amount of money a business has available to cover its short-term expenses. Without enough working capital, small business owners may struggle to pay bills and meet other financial obligations. To prevent this mistake, small business owners should maintain a healthy level of working capital by managing expenses and seeking financing when necessary.
Not having adequate insurance: Insurance is an important tool for small business owners, as it helps protect their company against potential financial losses. Without adequate insurance, small business owners may find themselves facing financial ruin in the event of a disaster or other unexpected event. To prevent this mistake, small business owners should review their insurance needs and purchase the appropriate policies.
Not diversifying investments: Small business owners often invest a significant portion of their assets in their own company, which can be risky. To prevent this mistake, small business owners should diversify their investments to spread risk.
Not seeking professional advice: Small business owners often make financial decisions without seeking the advice of a professional. This can lead to costly mistakes. To prevent this mistake, small business owners should seek the advice of a financial advisor or accountant before making important financial decisions.
By avoiding these common financial mistakes, small business owners can increase the chances of success for their company.
Safeguarding Your Business: Common Financial Mistakes Small Business Owners Make and How to Avoid Them
More small business risk management articles and videos
Avoiding Financial Pitfalls: Top Mistakes Small Business Owners Make and How to Prevent Them
Safeguarding Your Business: Common Financial Mistakes Small Business Owners Make and How to Avoid Them
Steering Clear of Financial Disaster: A Guide for Small Business Owners on Common Mistakes and Prevention Strategies
Financial Survival for Small Business Owners: Common Mistakes to Avoid and How to Protect Your Business
Protect your business from common and developing cyber risks
Rising To The Challenge Of Cyber Risk Management
Protect your business better from cyber risks with help of BusinessRiskTV. What is happening in the world of cyber risks? What are the emerging cyber risks which could impact on your business in future? What is the threat from interconnectivity?
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BusinessRiskTV Hackers News: Protecting Your Business in the Age of Cyber Threats
In today’s interconnected world, the threat of cyber attacks and hacking has become an ever-present concern for businesses of all sizes. The advent of advanced technologies and the widespread use of the internet have created new opportunities for hackers to exploit vulnerabilities and gain unauthorised access to sensitive information. In this article, we will delve into the BusinessRiskTV Hackers News and explore the importance of cybersecurity measures for protecting your business from potential threats.
The Rise of Cyber Threats
The past decade has witnessed a significant rise in cyber threats, with high-profile hacking incidents making headlines around the world. Cybercriminals employ various tactics, such as phishing attacks, malware, ransomware, and social engineering, to compromise computer systems and steal valuable data. These attacks can have severe consequences for businesses, including financial losses, damage to reputation, and legal implications.
BusinessRiskTV Hackers News: Stay Informed and Vigilant
To navigate the complex landscape of cybersecurity, businesses need to stay informed about the latest hacking trends and best practices for protection. BusinessRiskTV Hackers News serves as a valuable resource for professionals, providing updates on emerging threats, case studies, expert insights, and practical advice on safeguarding digital assets.
By following BusinessRiskTV Hackers News, organisations can stay ahead of potential threats and proactively implement robust security measures. This proactive approach is vital because, in the face of ever-evolving hacking techniques, businesses must continuously update their defenses to counter new threats effectively.
Understanding the Impact of Cyber Attacks
A cyber attack can have severe consequences for businesses. Apart from financial losses resulting from stolen funds or disrupted operations, organisations may face significant reputational damage. Customers and partners lose trust in businesses that fail to protect their sensitive information, resulting in potential long-term consequences for brand image and customer loyalty.
Additionally, the legal and regulatory landscape surrounding cybersecurity has become more stringent in recent years. Governments worldwide are enacting laws and regulations to hold businesses accountable for data breaches and privacy violations. Failure to comply with these regulations can lead to hefty fines and legal repercussions, further highlighting the importance of prioritising cybersecurity.
Developing a Comprehensive Cybersecurity Strategy
To mitigate the risks posed by cyber threats, businesses must develop a comprehensive cybersecurity strategy that encompasses both prevention and response. Here are some key elements to consider:
Risk Assessment: Conduct a thorough assessment of your organisation’s vulnerabilities and identify potential entry points for cyber attacks. This process involves analysing your IT infrastructure, networks, software applications, and employee practices to identify areas that require attention.
Employee Training and Awareness: Human error remains a significant factor in cybersecurity breaches. Educate your employees about best practices for data protection, recognising phishing attempts, and maintaining strong passwords. Regular training sessions and awareness campaigns can help foster a culture of cybersecurity within your organisation.
Secure Network Infrastructure: Implement robust security measures to protect your network infrastructure. This includes deploying firewalls, intrusion detection systems, and regularly updating and patching software and hardware.
Data Encryption: Encrypt sensitive data to ensure that even if it is accessed unlawfully, it remains unintelligible to unauthorised individuals. Encryption provides an additional layer of protection for your most valuable information.
Incident Response Plan: Develop a comprehensive incident response plan that outlines the steps to be taken in the event of a cyber attack. This plan should include processes for isolating compromised systems, notifying relevant parties, preserving evidence, and restoring operations.
Collaborating with Cybersecurity Experts
Given the complexity and evolving nature of cyber threats, businesses can benefit from partnering with cybersecurity experts. These professionals possess specialised knowledge and experience in identifying vulnerabilities, implementing effective security measures, and responding to cyber attacks. By leveraging their expertise, organisations can enhance their overall cybersecurity posture and respond more effectively to potential threats.
BusinessRiskTV Hackers News provides a platform for businesses to connect with cybersecurity experts and gain valuable insights into the latest trends and best practices. By engaging with this community, businesses can access expert advice, receive guidance on risk assessment and mitigation strategies, and stay updated on emerging technologies and solutions.
Furthermore, collaboration with cybersecurity experts can help businesses in the following ways:
Vulnerability Assessments: Experts can conduct comprehensive assessments of your systems and infrastructure to identify vulnerabilities that may be exploited by hackers. They can perform penetration testing, analyse your network architecture, and recommend specific measures to strengthen your defenses.
Security Solutions Implementation: Cybersecurity experts can assist in the selection and implementation of security solutions tailored to your business needs. This may include deploying advanced threat detection systems, intrusion prevention systems, endpoint protection tools, and secure data backup solutions.
Continuous Monitoring and Threat Intelligence: By leveraging the expertise of cybersecurity professionals, businesses can establish continuous monitoring systems that track network activity, detect anomalies, and proactively identify potential threats. Additionally, experts can provide real-time threat intelligence, ensuring that businesses are aware of the latest hacking techniques and can adapt their defenses accordingly.
Incident Response and Recovery: In the unfortunate event of a cyber attack, having cybersecurity experts by your side can significantly enhance your incident response and recovery capabilities. They can guide you through the process of containing the breach, mitigating damage, and restoring systems to normal operations. Their expertise can help minimise downtime and prevent further compromise.
In an era dominated by digital transformation and interconnectedness, the threat of cyber attacks is a constant concern for businesses. The BusinessRiskTV Hackers News serves as a valuable resource, providing businesses with up-to-date information, expert insights, and practical advice on cybersecurity measures.
By staying informed and implementing a comprehensive cybersecurity strategy, businesses can effectively mitigate the risks posed by cyber threats. Collaboration with cybersecurity experts further enhances their ability to protect sensitive data, maintain business continuity, and safeguard their reputation.
Remember, cybersecurity is not a one-time effort but an ongoing process. Businesses must continuously adapt and evolve their defenses to keep pace with the ever-changing threat landscape. By prioritising cybersecurity and leveraging the resources available through platforms like BusinessRiskTV Hackers News, businesses can proactively defend against cyber attacks and secure their digital future
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How do business enterprise key decision makers use limited resources more cost effectively and more successfully ?
The pace of business change is increasing. How many people will drive for a living in the next decade? How many people will work in warehouses in next 10 years? What new risks are emerging for businesses when the dramatic changes of 4th Industrial Revolution expected soon are commonly in place?
Cyber crime or error is just one of the threats. How should a business like Amazon react if they are threatened by a cyber criminals who say they have the capability to shut down its warehouse and distribution drones! They presumably have not but even if it was never possible how would Amazons share price react? What will this mean for Amazon’s ability to borrow to invest in its future?
Like Amazon every business has its own most threatening risks and most exciting opportunities to grow.
Both the threats and the opportunities mean rapid changes are afoot for most businesses in the coming decade. With limited resources, what should your business focus on?
Do you have the time and energy to cope especially with information overload disrupting your ability to pick the right key risks to manage and which to accept or avoid.
Change does not mean bad disruption to the norms change can bring good disruption for your business
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Sure you are! Yes it is! Yes you do! You may not have found the best way to harness a well of innovation in your business till now.
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Enterprise risk management will not provide any net benefit to the organisation if its leaders don’t buy in to the principles the benefits of risk assessment process and the framework the best performing companies conform to.
Business leaders must agree the risk appetite and risk tolerance of the organisation before the risk assessment process can begin
The risk assessment process is a good management tool but it can be nullified corrupted and cost the organisation money and performance if it doesn’t operate within and support the risk culture of the business.
Enterprise wide perspective on corporate risks
Strategic operational and project risks all need to be included in the risk management framework and risk assessment process to provide consistency of business decision-making to improve performance of the business.
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Enterprise risk management is the management of the effect uncertainty on business or enterprise objectives. An organisation should create the risk management framework upon which to apply and embed the principles of risk management and the risk assessment process.
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Effective enterprise risk management ERM should focus on managing risks better not measuring risks. Many business leaders think they have an effective ERM system of working, but in fact they have a detailed risk assessment process. This may or may not manage risks better.
The process of identifying risks assessing risks and developing strategies to manage risks better
The risk assessment process must factor in the risk perception and risk culture of the organisation. The risk perception of the assessor so can greatly skew the risk assessment process in a direction that results in either too much or too little risks being taking.
Too much financial cost will be incurred controlling risk disproportionately or the opportunity cost of taking too little risk may mean the business fails to grow as fast as it could with existing resources.
The outcomes of business activities and decision-making are uncertain. There is therefore a risk that the decisions taken are good ones or bad ones.
Enterprise risk management ERM is about trying to increase the number of good decisions and reduce the number of bad decisions to make achieving business objectives easier cheaper and more profitably or more efficiently, in the case of not-for-profit organisations.
ISO 31000 Risk Management
Identify assess and prioritise action and resources to manage enterprise risks better
Reduce the effect of uncertainty on the objectives you have set for your business or enterprise. Use ERM to pull together your available resources to create a coordinated and cost effective risk management plan. Use your existing resources to more confidently improve your business performance.
Minimise the threats to your business objectives. Maximise the opportunities open to your business.
Learn methods of risk management in business
Update your process of risk management in business
Discover new risk management echniques
Taking risks is part of corporate success. You need to take risks to grow and develop. In an ever changing business environment you have to effectively manage risks to achieve more with certainty.
Minimising enterprise threats and maximising business growth
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Understand enterprise risks impacting on your organisation. Analyse and manage risks to make sure you achieve your organisations objectives.
Enterprise Risk Management ERM is an integrated holistic and joined up approach to managing risk across an organisation and its extended networks
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BusinessRiskTVs objective is to build business intelligence in enterprise risk management in all industries and across the globe. Read enterprise risk management articles and watch videostreaming online.
Business risk assessment tools techniques and tips with BusinessRiskTV.com
Identify and assess your business risks. Identify risks to your business objectives. Control strategic operational and project risks. Prioritise the use on your limited resources after assessment of the key risks.
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Learn how to assess risk and create a risk management plan to improve business performance. Identify cost effective controls to mitigate and reduce risks.
Managing Business Risks Better with C&C Associates
Evaluate business risks. Identify and assess factors with downside impact on corporate objectives, or upside potential to boost business performance.
Find out about a different more risk based approach to planning your business’s future success.
Develop a new process of identifying risks, assessing risks and developing new strategies to manage risks facing your organisation.
Manage the internal risks and external risks facing your business better
Learn from peers and risk assessment experts. Continuously improve your own risk assessment process. Pick up tips on how to embed and integrate risk assessment into your enterprise’s strategic, operational and project decision-making.
Regularly meet online wherever you are in the world to speak to your peers and risk assessment experts. Collaborate on agreed risk assessment projects or learn during risk assessment workshops to improve your risk knowledge and risk management skills.
See a different risk perspective based on others experiences and risk knowledge that will provide a different enterprise risk insight
Improve the effectiveness of your risk assessment process to boost your enterprise performance
Like minded individuals working to improve risk assessment best practices
Improve your corporate risk and strengthen your resilience
Develop a new risk based strategy to enhance your business performance with BusinessRiskTV.com
Research the best business management solutions for your business. Develop an effective enterprise risk management ERM plan and strategy for greater business success. Integrate enterprise risk management principles and practices to grow your business faster with less uncertainty.
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Risk Management Online 27000 plus members and counting
Risk Management Online has over 27000 members from around the world who are interested in business enterprise risk management solutions
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Get enterprise strategic and operational business solutions
Ask business management experts to help remove your uncertainty and improve your business performance. We support the aim of Risk Management Online to promote the use of enterprise risk management ERM to better protect and grow businesses wherever they want to operate in the world
We collaborate with Risk Management Online members on specific projects for mutual benefit of the participating project leaders. Finding a better way to do business is the overriding aim.
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Do you think your business could do better than it presently does or is likely to do in the near future?
Most businesses could do better. Small and medium sized businesses SMEs need to be more innovative than large corporate entities if they are to grow to compete with the big boys one day!
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Get in touch. At the very least, we can point you in the direction of the free Risk Management Online group with more than 27000 members. There you can ask for help and solve some business problems for free. Alternatively you could join BusinessRiskTV and its business partners who seek to creatively collaborate on new business solutions on specific projects.
You could even create you own business project
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Improve your business performance with BusinessRiskTV.com enterprise risk management training courses.
Do you want to manage enterprise risks better?Develop your enterprise risk management knowledge. Practical enterprise risk management training courses online and in classroom.
Expand Your Risk Knowledge of Enterprise Risk Management ERM
Learn how the ERM discipline can benefit your business performance. Internal and external risks can have a downside impact on your organisation’s ability to achieve its objectives. The flipside is that they can have an upside potential on your business success.
Managing Business Risks Better with C&C Associates
Enterprise risk management ERM is a holistic integrated approach to business decision-making. A risk based approach moves away from the simple bean-counting approach of financial risk to explore the true impact on your business of enterprise risks.
We have a range of enterprise risk management services including training, mentoring and business promotion to ensure that the upside potential of risk is not lost in your business strategy.
Contact us to schedule a free online meeting to discuss your business needs;
We will present a report recommending action to reduce uncertainty in your business planning;
Implementation of the recommendations will involve working in partnership with you to achieve your objectives.
