Survival Strategies In Business

Survival strategy in strategic management

Business survival guide for trading through harsh economic environment

Survival Strategies in Business: A Comprehensive Guide to Thriving in Harsh Economic Environments

In today’s volatile business landscape, navigating through challenging economic conditions can be a daunting task. However, with effective survival strategies in place, businesses can not only weather the storm but also emerge stronger. This article will provide valuable insights and practical tips on how to keep your business afloat during harsh economic environments, employing key survival strategies in strategic management.

  1. Assess and Adapt: The Foundation of Survival Strategies
    Surviving in a harsh economic environment begins with a thorough assessment of your business. Evaluate your current position, identify strengths, weaknesses, opportunities, and threats (SWOT analysis), and develop strategies to leverage your strengths and address weaknesses. Adaptability is key, as businesses must be prepared to pivot and adjust their operations to align with changing market demands.
  2. Streamline Operations and Reduce Costs
    During challenging times, it is crucial to optimize your operations and identify areas for cost reduction. Analyze your business processes, eliminate inefficiencies, renegotiate contracts with suppliers, and explore opportunities for outsourcing non-core activities. Cutting unnecessary costs while maintaining quality and efficiency can help businesses survive and remain competitive.
  3. Diversify Your Revenue Streams
    Overreliance on a single product, service, or market can expose businesses to significant risks. To enhance survival prospects, consider diversifying your revenue streams. Explore new markets, develop complementary products or services, or establish strategic partnerships that can open up additional income sources. This diversification can provide stability and cushion against economic downturns.
  4. Maintain Strong Relationships with Customers
    Nurturing and retaining existing customers is vital during tough economic times. Focus on providing exceptional customer service, personalised experiences, and innovative solutions that meet their evolving needs. Develop loyalty programs, offer incentives, and engage in proactive communication to strengthen customer relationships. Satisfied customers are more likely to remain loyal and support your business, even in challenging times.
  5. Embrace Digital Transformation
    In the digital age, businesses that fail to adapt to the digital landscape risk falling behind. Invest in technology and embrace digital transformation to improve operational efficiency, reach a wider audience, and capitalise on emerging opportunities. Leverage digital marketing, social media, and e-commerce platforms to expand your online presence and connect with customers in cost-effective ways.
  6. Continuously Monitor and Anticipate Market Trends
    Survival strategies require businesses to stay ahead of the curve by monitoring and anticipating market trends. Regularly analyse industry reports, conduct market research, and keep a close eye on your competitors. This proactive approach allows you to identify emerging opportunities, anticipate challenges, and make informed strategic decisions to keep your business agile and resilient.
  7. Build a Resilient Workforce
    Employees are the backbone of any organisation, and their resilience is crucial during tough times. Foster a culture of open communication, transparency, and collaboration within your workforce. Provide training and development opportunities to enhance their skills and adaptability. Engage in effective change management practices to ensure a smooth transition during challenging periods. A resilient workforce can contribute significantly to the survival and growth of your business.
  8. Seek Financial Support and Plan for Contingencies
    When economic conditions worsen, seeking financial support can be essential for business survival. Explore funding options, such as loans, grants, or government programs designed to assist businesses during economic downturns. Develop a contingency plan that includes financial forecasts, cash flow management strategies, and risk mitigation measures. Being prepared for unexpected challenges can minimise their impact on your business operations.
  9. Collaborate and Leverage Networks
    In difficult times, collaboration and strategic alliances can be powerful survival strategies. Identify opportunities to collaborate with other businesses or industry associations to share resources, pool knowledge, and jointly tackle challenges. Collaborative efforts can lead to cost savings, knowledge exchange, and access to new markets or customer segments. Leverage your professional networks, attend industry events, and actively participate in business communities to stay connected and explore potential partnerships.
  1. Communicate Transparently with Stakeholders
    During harsh economic environments, maintaining open and transparent communication with stakeholders is crucial. Keep employees, investors, suppliers, and customers informed about your business’s situation, challenges, and strategies. Clear communication fosters trust, builds loyalty, and encourages support from key stakeholders. It also allows for collaborative problem-solving and enables stakeholders to align their expectations with the reality of the economic climate.
  2. Embrace Innovation and Agility
    Innovation and agility are key survival traits for businesses operating in challenging economic environments. Encourage a culture of innovation within your organisation, where employees are empowered to generate and implement new ideas. Adapt quickly to changing circumstances, seize emerging opportunities, and be willing to modify your business model or offerings to meet evolving market demands. Embracing innovation and agility can help you stay ahead of the competition and thrive, even in tough times.

Surviving and thriving in harsh economic environments require a combination of strategic planning, adaptability, and resilience. By implementing the survival strategies in strategic management outlined in this article, businesses can weather economic downturns, keep their businesses afloat, and position themselves for long-term success. Assessing and adapting, streamlining operations, diversifying revenue streams, maintaining strong customer relationships, embracing digital transformation, monitoring market trends, building a resilient workforce, seeking financial support, collaborating with others, and communicating transparently are key elements to guide businesses through challenging times. By employing these strategies, you can fortify your business’s survival and emerge stronger in the face of adversity.

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Assess enterprise threats opportunities and their impact on enterprise objectives to use existing resources more cost effectively to achieve success more quickly and easily with less uncertainty. 

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Guide To Enterprise Risk Management

In today’s dynamic and interconnected business landscape, managing risks has become an essential aspect of successful enterprise management. Organisations face a wide range of risks, including financial, operational, strategic, and reputational risks, which can significantly impact their ability to achieve objectives and thrive in a competitive environment. Enterprise Risk Management (ERM) provides a comprehensive framework and process for identifying, assessing, and mitigating these risks to ensure sustainable growth and resilience. This article serves as a guide to understanding and implementing ERM within organisations.

  1. Understanding Enterprise Risk Management:

Enterprise Risk Management is a strategic approach that enables organisations to proactively identify, assess, and manage risks across all levels and functions. It involves the systematic integration of risk management practices into an organisationā€™s decision-making processes, governance structure, and operations. ERM goes beyond traditional risk management, which often focuses on isolated risks, by considering the interdependencies and cumulative effects of risks on an enterprise-wide basis.

  1. Key Components of Enterprise Risk Management:

a. Risk Identification: The first step in ERM is identifying and cataloging all potential risks that may affect the organisation. This involves gathering information from various sources, including internal stakeholders, external experts, industry reports, and historical data. The goal is to create a comprehensive risk register that captures both known and emerging risks.

b. Risk Assessment: Once risks are identified, they need to be assessed in terms of their likelihood of occurrence and potential impact. This step involves qualitative and quantitative analysis to prioritise risks based on their significance. Risk assessment techniques may include scenario analysis, sensitivity analysis, and probabilistic modeling.

c. Risk Mitigation: After assessing risks, organisations develop risk mitigation strategies to reduce the likelihood or impact of identified risks. These strategies may involve implementing controls, transferring risks through insurance or contracts, accepting risks within predetermined tolerance levels, or avoiding risks altogether by changing business practices or diversifying operations.

d. Risk Monitoring and Reporting: ERM is an ongoing process that requires continuous monitoring of risks to ensure their effectiveness. Organisations should establish clear risk indicators and thresholds to detect changes in risk levels and trigger appropriate actions. Regular reporting on risk exposures, mitigation efforts, and performance against risk objectives is essential to keep stakeholders informed and accountable.

e. Risk Culture and Communication: ERM is most effective when risk management becomes an integral part of an organisationā€™s culture. This involves fostering a risk-aware mindset among employees, encouraging open communication about risks, and embedding risk management practices in daily operations. Effective communication channels should be established to facilitate the flow of risk-related information across all levels of the organisation.

  1. Benefits of Enterprise Risk Management:

Implementing ERM brings several benefits to organisations:

a. Improved Decision Making: ERM provides decision-makers with a holistic view of risks, enabling them to make informed choices that align with the organisationā€™s risk appetite and strategic objectives. By considering risk factors, organisations can avoid costly mistakes and capitalise on opportunities.

b. Enhanced Resilience: ERM helps organisations become more resilient in the face of uncertainties and disruptions. By systematically managing risks, organisations can better anticipate and respond to potential threats, minimising their negative impact and quickly recovering from adverse events.

c. Competitive Advantage: Effective ERM enables organisations to differentiate themselves by demonstrating strong risk management practices to customers, investors, and regulators. This can enhance their reputation, attract new business opportunities, and improve access to capital.

d. Regulatory Compliance: ERM assists organisations in complying with applicable laws, regulations, and industry standards. By proactively managing risks, organisations can identify compliance gaps and take corrective actions to avoid penalties and reputational damage.

e. Cost Optimization: ERM helps organisations optimise resource allocation by identifying areas of inefficiency, waste, or excessive risk-taking. By streamlining processes, eliminating redundancies, and aligning risk management efforts, organisations can reduce costs and improve operational efficiency.

  1. Implementing Enterprise Risk Management:

To successfully implement ERM, organisations should consider the following steps:

a. Leadership Commitment: Senior management should demonstrate a strong commitment to ERM and actively champion its adoption throughout the organisation. This includes allocating resources, defining roles and responsibilities, and fostering a risk-aware culture.

b. Risk Governance: Establish a clear governance structure for ERM, with defined roles, responsibilities, and reporting lines. Designate a risk officer or risk management team to oversee the ERM process and ensure its integration into decision-making at all levels.

c. Risk Framework: Develop a risk management framework tailored to the organisationā€™s specific needs and industry context. This framework should outline the key components of ERM, including risk identification, assessment, mitigation, monitoring, and reporting.

d. Risk Assessment and Prioritisation: Conduct a comprehensive risk assessment to identify and prioritise risks based on their potential impact and likelihood of occurrence. This assessment should involve input from relevant stakeholders and utilise appropriate risk analysis techniques.

e. Risk Mitigation Strategies: Develop and implement risk mitigation strategies that align with the organisationā€™s risk appetite and strategic objectives. These strategies should be tailored to address specific risks and may involve a combination of controls, risk transfer mechanisms, and process improvements.

f. Integration with Business Processes: Embed risk management practices into existing business processes and decision-making frameworks. This includes integrating risk considerations into strategic planning, project management, performance evaluation, and budgeting processes.

g. Training and Awareness: Provide training and awareness programs to educate employees about ERM principles, methodologies, and their role in managing risks. Foster a culture of risk awareness, where employees are encouraged to report and escalate potential risks.

h. Continuous Monitoring and Improvement: Establish a system for ongoing risk monitoring and reporting. Regularly review and update the risk register, assess the effectiveness of risk mitigation measures, and identify emerging risks. Continuously improve the ERM process based on lessons learned and feedback from stakeholders.

  1. Overcoming Challenges in Enterprise Risk Management:

Implementing ERM can present challenges, but organisations can overcome them with proper planning and execution:

a. Organisational Silos: ERM requires collaboration and information sharing across different functions and departments. Breaking down silos and fostering cross-functional communication is essential for effective risk management.

b. Resistance to Change: Resistance to change can hinder the adoption of ERM. Organisations should invest in change management efforts, addressing concerns, and providing training and support to employees.

c. Data and Information Management: ERM relies on accurate and timely data and information. Organisations should establish robust data management systems, ensure data integrity, and leverage technology solutions for data collection, analysis, and reporting.

d. Risk Appetite Alignment: Aligning risk appetite across the organisation can be challenging. Clear communication and dialogue between senior management and relevant stakeholders are crucial to establish a shared understanding of risk tolerance and strategic objectives.

e. Evolving Risk Landscape: The risk landscape is continuously evolving, with new risks emerging and existing risks evolving. Organisations should stay updated on industry trends, regulatory changes, and emerging risks to ensure the relevance and effectiveness of their ERM practices.

Enterprise Risk Management is a strategic imperative for organizations to navigate the complexities and uncertainties of the modern business environment. By adopting a comprehensive ERM framework, organisations can proactively identify, assess, and mitigate risks, enabling them to make informed decisions, enhance resilience, and gain a competitive advantage. Successful implementation of ERM requires leadership commitment, a robust governance structure, integration with business processes, and a risk-aware culture. Overcoming challenges and continuously improving the ERM process will contribute to long-term success and sustainability in today’s dynamic business landscape.

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Global Strategic Risks: What Businesses Need to Know

In today’s increasingly interconnected world, businesses are not just affected by risks within their own industry or country, but also by global strategic risks that can have far-reaching consequences. These risks can arise from geopolitical, economic, technological, environmental, and societal factors, and can impact businesses in a multitude of ways, from supply chain disruptions to reputational damage.

In this article, we’ll explore some of the most significant global strategic risks facing businesses today, and discuss how businesses can prepare themselves to mitigate these risks and remain resilient in the face of uncertainty.

Geopolitical Risks

Geopolitical risks refer to risks that arise from political factors and can have an impact on businesses operating in a particular region or globally. These risks can arise from changes in government policies, political instability, geopolitical tensions, and trade disputes, among other factors.

One of the most significant geopolitical risks currently facing businesses is the rise of economic nationalism and protectionism. In recent years, we have seen a trend towards governments implementing policies to protect domestic industries and workers, which can lead to increased tariffs, trade barriers, and restrictions on foreign investment. These policies can have a significant impact on businesses that rely on international trade and investment, particularly those in the manufacturing and services sectors.

Another geopolitical risk is the increasing geopolitical tensions between major powers such as the US, China, and Russia. These tensions can lead to increased military spending, arms races, and regional conflicts, which can disrupt global supply chains and cause economic uncertainty.

Businesses need to be aware of geopolitical risks and prepare themselves to mitigate their impact. This can involve diversifying supply chains, developing contingency plans, and monitoring political developments in the regions in which they operate.

Economic Risks

Economic risks refer to risks that arise from changes in the global economy and can impact businesses in a variety of ways, from changes in consumer demand to fluctuations in commodity prices. These risks can arise from a variety of factors, including changes in interest rates, inflation, and exchange rates.

One of the most significant economic risks currently facing businesses is the threat of a global economic recession. While the global economy has experienced a period of sustained growth in recent years, there are concerns that this growth may be slowing, and that a recession could be on the horizon. A global recession could have significant impacts on businesses, particularly those in the retail and hospitality sectors.

Another economic risk is the increasing use of automation and artificial intelligence in the workplace. While these technologies have the potential to increase efficiency and productivity, they can also lead to job losses and a shift in the nature of work. Businesses need to be aware of these trends and prepare themselves to adapt to changing economic conditions.

To mitigate economic risks, businesses can take a range of actions, including diversifying their revenue streams, investing in innovation and technology, and maintaining a strong financial position.

Technological Risks

Technological risks refer to risks that arise from changes in technology and can impact businesses in a variety of ways, from cyber threats to disruptions caused by new technologies. These risks can arise from a variety of factors, including changes in consumer behaviour, advancements in artificial intelligence and robotics, and the increasing use of data analytics.

One of the most significant technological risks currently facing businesses is the threat of cyber attacks. Cyber attacks can have a significant impact on businesses, from the theft of sensitive data to disruptions in business operations. Businesses need to be aware of the risks posed by cyber attacks and take steps to protect themselves, such as implementing robust cybersecurity measures and regularly reviewing their security protocols.

Another technological risk is the increasing use of automation and robotics in the workplace. While these technologies can increase efficiency and productivity, they can also lead to job losses and a shift in the nature of work. Businesses need to be aware of these trends and prepare themselves to adapt to changing technological conditions.

To mitigate technological risks, businesses can invest in cybersecurity measures, regularly review their technology infrastructure, and adopt a culture of innovation and adaptation.

Environmental Risks

Environmental risks refer to risks that arise from changes in the natural environment and can impact businesses in a variety of ways, from supply chain disruptions to regulatory changes. These risks can arise from a variety of factors, including climate change, natural disasters, and resource depletion.

One of the most significant environmental risks currently facing businesses is the impact of climate change. Climate change can lead to increased frequency and severity of natural disasters, as well as changes in weather patterns that can disrupt supply chains and business operations. Businesses need to be aware of the risks posed by climate change and take steps to reduce their environmental footprint, such as investing in renewable energy and reducing waste.

Another environmental risk is the depletion of natural resources, such as water and minerals. Businesses that rely on these resources need to be aware of the risks posed by resource depletion and take steps to diversify their supply chains and reduce their reliance on finite resources.

To mitigate environmental risks, businesses can invest in sustainable practices, reduce waste, and adopt a culture of environmental responsibility.

Societal Risks

Societal risks refer to risks that arise from changes in society and can impact businesses in a variety of ways, from changes in consumer behavior to reputational damage. These risks can arise from a variety of factors, including changes in demographics, shifts in cultural values, and changes in consumer preferences.

One of the most significant societal risks currently facing businesses is the rise of social media and online activism. Social media can amplify negative feedback and criticisms of businesses, leading to reputational damage and decreased consumer trust. Businesses need to be aware of the risks posed by social media and take steps to manage their online reputation and respond to criticisms in a timely and effective manner.

Another societal risk is the increasing focus on social and environmental responsibility. Consumers are becoming increasingly aware of the impact of their purchasing decisions on society and the environment, and are demanding that businesses act responsibly. Businesses that fail to meet these expectations risk losing consumer trust and damaging their reputation.

To mitigate societal risks, businesses can invest in social and environmental responsibility practices, regularly monitor their online reputation, and respond to criticisms in a transparent and accountable manner.

Businesses today face a range of global strategic risks that can have far-reaching consequences. These risks can arise from geopolitical, economic, technological, environmental, and societal factors, and can impact businesses in a variety of ways. To remain resilient in the face of uncertainty, businesses need to be aware of these risks and take steps to mitigate their impact. This can involve diversifying supply chains, investing in innovation and technology, reducing environmental impact, and adopting a culture of social and environmental responsibility. By taking a proactive approach to risk management, businesses can position themselves for long-term success in an increasingly uncertain world.

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Corporate Misbehaviour Is A Misnomer

Corporate or enterprise entities do not make mistakes or create a bad business culture executives do. Illegal unethical or bad business practices arise because that’s the way executives want a company to achieve corporate objectives.   Executives may or may not consider their business practices as bad or unethical but the result is the same corporate misbehaviour.

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Understanding corporate misbehaviour

It may be a pointless waste of money undertaking a business health check if the executives are going to be unreceptive to the final risk management report, or simple pay lip-service to the outcomes.

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Many CEOs know what game needs to be played with enterprise risk management ERM before they can return to their own agenda for the business.   Internal or external risk management audits can just play into the CEO’s attitude to risk management.   Such executives short-term philosophy seems to rely on the hope that the shit doesn’t hit the fan during their time as CEO and whatever happens after they move on is not a concern for some incumbent CEOs.

Much of executive misbehaviour, and therefore corporate misbehaviour, is a direct result of executive pay and associated benefits.   Misdirecting executive pay and rewards drives most if not all catastrophic corporate collapses.   Before the collapse poor executive pay and rewards strategies poison business innovation and employee motivation.

To anticipate which companies will survive sustainably you could look at how executives are rewarded.   It is the single biggest driver of corporate culture and long-term success, or not as the case maybe.

Executive managers cause corporate scandals, corporate scandals are not externally driven.   The proximate cause of the corporate scandal or collapse doesn’t start further down the organisation nor does it start from outside the company.   CEO bad behaviour is normally the proximate cost or the catalyst for corporate collapse.

Corporate Scandals

Corporate scandals aren’t a surprise to most executives, never mind the CEO.   They take the level of risk they think is required to achieve their business objectives.   They roll the dice and sometimes it pays off and sometimes it doesn’t.

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For example, many in the banking and finance industry look upon the financial crisis as an external risk that impacted on their business strategy.   No, or little, blame can be placed at the bankers door!   It was all the other bankers and financers who were at fault for their share price collapse, mass redundancies and lost business opportunities – not their fault as their business was doing just fine until the financial crisis tsunami hit their business.

Such egotistical responses stem from either self preservation, or lack of care for their part in the near global systemic financial collapse of the banking and financial sector and the very near global anarchy which would have ensued.   Politicians, who were part of the problem, became part of the solution – make money as cheap as possible via low interest rates and massive almost unremitting quantitative easing QE.

Mothers forget how bad childbirth was

More than a decade after the start of the financial crisis there is still mass unemployment in the developed world and the developing world lost a decade of opportunity to crawl out of poverty.   However, the key decision-makers in the business world have either forgiven themselves or reinvented themselves in position of power.   In addition, a new raft of politicians are in place, or about to find positions of power, to facilitate the next financial crisis.

At its least useful, enterprise risk management ERM is a tool to spread the blame should the shit hit the fan, so one would have thought that ERM could be more popular than it is.   At its most useful it helps business leaders make business decisions that are more likely to be good ones for the long-term sustainability of the business for the benefit of all stakeholders in the business – including the CEO.

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