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Social media is relatively easy to setup. It is even easy to use. Why then do many many businesses not use their on social media accounts?
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Every day you can find multiple great ideas that could potentially disruptive the current way of doing things. My favourites at the moment are flying modes of transport that could easily replace vehicles that have to travel on roads and flying machines that briefly go to space to get to their destination quicker. They may seem like far off technological developments, but the technology works now. Its flight rules and regulations that will hold them back to protect carmakers and airplane makers not technology risks.
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Your brand maybe vulnerable to others who have been thinking differently, or from changes to the marketplace. It may fail cause your performance ain’t good enough, or because your competitors change the rules of the game.
How you fail may not matter too much after you’ve failed. It will be too late to consider what you are doing wrong. Kodak didn’t want to change when they had to change to survive. They were making too much money from photographs to change to embrace digital photography. Market changes can kill the best businesses.
The best form of defence is often attack
Being more innovative or creative can be frightening. Picking the wrong horse in a paddock of new opportunities can be very costly. Innovation can also be exciting and highly rewarding.
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Building your business takes a lot of time, effort and money. This can be lost in the blink of an eye. Where the threats come from are not always obvious and even the obvious ones may cost more than you think.
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