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The 4th Industrial Revolution is upon us. For some it will be a plague but for others it’ll will be a feast.

Every day you can find multiple great ideas that could potentially disruptive the current way of doing things. My favourites at the moment are flying modes of transport that could easily replace vehicles that have to travel on roads and flying machines that briefly go to space to get to their destination quicker. They may seem like far off technological developments, but the technology works now.   Its flight rules and regulations that will hold them back to protect carmakers and airplane makers not technology risks.

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If you don’t have time to be innovators you may need to find time to protect against business market disruptors

Fatal existential business decisions are easy to see in hindsight. Foresight consultants can help you take steps to protect yourself from your own poor business decisions.

Anyone can take a wrong turn. If you’re lucky the decision may not be malignant. You might survive to fight another day. On the other hand.

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Your brand maybe vulnerable to others who have been thinking differently, or from changes to the marketplace. It may fail cause your performance ain’t good enough, or because your competitors change the rules of the game.

How you fail may not matter too much after you’ve failed. It will be too late to consider what you are doing wrong. Kodak didn’t want to change when they had to change to survive. They were making too much money from photographs to change to embrace digital photography. Market changes can kill the best businesses.

The best form of defence is often attack

Being more innovative or creative can be frightening. Picking the wrong horse in a paddock of new opportunities can be very costly. Innovation can also be exciting and highly rewarding.

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BUSINESSRISKTV DISRUPTIVE INNOVATION BUSINESS GROWTH OR PROTECTION

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