Why are farmers around the world protesting?

What are the risks to consumers from changes being imposed on farmers?

From the Ground Up: Understanding Farmer Protests and the Future of Food

As consumers, we often see agriculture as a distant process, the source of our food magically appearing on grocery store shelves. But recent farmer protests have brought the complexities of modern farming to the forefront. So, what are farmers worried about, and how will these changes impact what lands on your plate? Let’s delve into nine key areas to understand the current situation:

1. The Squeeze on Profits: Farming is a business with tight margins. Between rising costs for fuel, fertiliser, and seeds, and volatile market prices for crops, many farmers struggle to make a living. New regulations that add additional costs or limit production can tip the scales towards financial hardship.

2. Uncertainty and Implementation: Farmers often feel blindsided by new regulations. Unclear guidelines and a lack of support for transitioning to new practices create anxiety. Will the changes be effective? Will they be financially viable for their farms?

3. Fear of Decreased Production: Some regulations aim to reduce reliance on chemical fertilisers or water usage. Farmers worry that these changes will decrease yields, leading to food shortages and higher prices.

4. Loss of Livelihood and Tradition: Farming is often a multi-generational profession, deeply tied to family and community. New regulations can feel like an attack on a way of life, a loss of control over how farmers manage their land.

5. Innovation vs. Regulation: Many farmers are already adopting sustainable practices. They argue that a top-down approach to regulation stifles innovation and ignores the unique challenges of different regions and farm types.

6. The Role of Science: The science behind environmental concerns like climate change and soil degradation is undeniable. However, farmers often feel that regulations don’t take into account the practical realities of their work. They emphasise the need for research into sustainable practices that are both effective and economically viable.

7. A Global Food System: Changes in one country’s agricultural practices can have ripple effects across the globe. Consumers need to understand that these protests are not just about local concerns, but about ensuring a stable and sustainable food system for everyone.

8. The Responsibility of Consumers: We all have a role to play in supporting sustainable agriculture. Look for labels that indicate responsible farming practices, seek out locally produced food, and reduce food waste. By making informed choices, consumers can send a powerful message.

9. Building Bridges: The solution lies in open communication and collaboration between farmers, governments, scientists, and consumers. Farmers need a seat at the table to help develop regulations that are practical and effective. Governments need to provide financial and technical support for farmers transitioning to new practices. Consumers need to be aware of the challenges farmers face and support policies that promote sustainable agriculture.

Impact on Consumers:

Changes in farming practices will undoubtedly impact consumers in several ways:

1. Price Fluctuations: In the short term, some changes may lead to temporary price increases, especially if there are disruptions in production.

2. Shifting Availability: Certain types of produce or meat may become less readily available, particularly if they are produced using methods deemed environmentally unsustainable. Is the science clear here and are governments forcing farmers into changes in produce including meat that are harmful to society more than the environment? Greater transparency is required from broad spectrum of scientific research not just the research that backs a certain narrative.

3. Evolving Labels: Expect to see more labels highlighting sustainable farming practices, allowing consumers to make informed choices.

4. Potential for Innovation: New regulations can drive innovation in the agricultural sector, leading to the development of more sustainable and efficient farming methods.

The Road Ahead:

The transition to a more sustainable food system will not be easy and we may in some instances be going down the wrong paths. There will be challenges and adjustments for everyone involved. However, by working together, we can create a future where farmers can thrive, the environment is protected, and consumers have access to healthy and affordable food.

Here are some additional points to consider:

  • Supporting Local Farmers: Seek out farmers’ markets and Community Supported Agriculture (CSA) programmes to connect directly with producers who are committed to sustainable practices instead of just supermarkets.
  • Reducing Food Waste: Roughly one-third of all food produced globally is wasted. By being mindful of our purchases and practicing responsible storage and consumption, we can make a significant impact.
  • Investing in Research: Funding research into sustainable farming methods is crucial for developing practical solutions that meet both environmental and economic needs.

The future of our food system depends on a shared understanding of the challenges faced by farmers. By engaging in open dialogue and supporting sustainable practices, we can all be part of the solution.

Get help to protect and grow your business

Find out more

Subscribe for free business risks alerts and risk reviews

Connect with us

Read more business risk management articles

Connect with us 

How to not shop at supermarkets?

How farmers and consumers can boycott supermarkets

Bypassing the Big Boys: 12 Ways UK Farmers Can Sell Direct to the Public

The UK farming industry faces a complex challenge. While demand for fresh, local produce is growing, the stranglehold of large supermarkets often leaves farmers with meager profits. This article delves into 12 innovative strategies UK farmers can leverage to bypass supermarkets and sell directly to the public, fostering a stronger connection with consumers and securing a fairer share of the pie.

1. Embrace the Farm Shop Revolution:

Farm shops are a classic approach, offering a charming and convenient way for customers to experience farm life firsthand. Invest in a well-designed shop, offer diverse produce, and prioritise customer service to create a loyal following. Consider collaborating with neighbouring farms to expand your product range and attract a wider audience.

2. Cultivate a Community-Supported Agriculture (CSA) Model:

CSAs connect farmers directly with consumers through memberships. Members pay upfront for a season’s share of the harvest, receiving a regular box of fresh, seasonal produce. This model fosters trust, builds community, and provides farmers with guaranteed income.

3. Partner with Local Businesses:

Collaborate with restaurants, cafes, and independent grocers to supply them with your high-quality produce. This builds B2B relationships, expands your reach, and ensures your products reach consumers who value their origin.

4. Harness the Power of Online Marketplaces:

Platforms like FarmDrop, Neighbourly, and Local Food Britain connect consumers directly with local producers. Utilise these online marketplaces to showcase your products, tell your story, and offer convenient delivery options.

5. Craft a Compelling Brand Identity:

Develop a distinct brand that reflects your farm’s values, unique offerings, and commitment to sustainability. Utilise social media, engaging content, and targeted advertising to reach your ideal customer base.

6. Offer Value-Added Products:

Transform your raw produce into jams, chutneys, baked goods, or other value-added products. This diversifies your income stream, caters to specific customer preferences, and extends the shelf life of your produce.

7. Host On-Farm Events:

Organise farm tours, workshops, harvest festivals, and educational events. These activities provide unique experiences, connect consumers with your farm’s story, and potentially generate additional revenue through ticket sales and product purchases.

8. Explore Subscription Boxes:

Offer curated subscription boxes containing seasonal produce, unique recipes, and educational materials. This provides convenience, variety, and a sense of connection for customers, fostering long-term loyalty.

9. Deliver Directly to Consumers:

Implement a delivery service to cater to busy consumers who value convenience. Consider collaborating with other local producers to offer combined deliveries and reduce logistical costs.

10. Embrace Mobile Farm Shops:

Invest in a mobile farm shop to reach customers in different locations, such as farmers’ markets, festivals, and community events. This increases your visibility, expands your customer base, and offers a flexible sales approach.

11. Leverage Online Sales Platforms:

Develop your own online store or utilise existing platforms like Shopify or Etsy to sell directly to consumers nationwide. Offer a seamless shopping experience, ensure secure payment options, and prioritise timely delivery.

12. Explore Collaborative Marketing:

Partner with other local producers, food businesses, or tourism operators to create joint marketing campaigns. This pooling of resources expands your reach, attracts a wider audience, and reduces individual marketing costs.

Beyond the 12:

Remember, the key to success lies in understanding your target audience, tailoring your approach to their preferences, and building genuine connections. Continuously innovate, adapt to changing consumer trends, and seek support from networks and organisations promoting direct sales for UK farmers.

Conclusion:

Bypassing supermarkets and selling directly to the public empowers UK farmers to control their pricing, build stronger relationships with consumers, and secure a fairer share of the value they create. By embracing these innovative strategies and fostering a collaborative spirit, farmers can navigate the evolving landscape and write a new chapter for the UK’s food system, one that prioritises both sustainability and profitability.

Get help to protect and grow your farm income

Find out more

Subscribe for free business risk alerts and reviews

Connect with us 

Read more business risk management articles

Connect with us 

Is farming declining in the UK?

UK farmers, unite! This article explores 10 powerful ways collaboration can help you thrive in the face of 2024’s challenges. From knowledge sharing to joint ventures, discover how working together can propel your farm to new heights.

10 Ways to Conquer Challenges and Thrive: Collaborating for Success in UK Farming 2024

UK farmers, fresh off the fields and seasoned with years of experience, diving into a topic that’s on every farmer’s mind: thriving in the intricate dance of UK farming. The year 2024 presents a unique landscape – Brexit ripples, volatile markets, and climate concerns swirl around us. But fear not, for amidst the uncertainty lies a potent weapon: collaboration.

That’s right, joining forces with your fellow UK farmers (and linking hands with farmers worldwide) can be the game-changer that propels your business to new heights. So, grab your mugs of tea, settle in, and let’s explore 10 powerful ways to collaborate for success:

1. Knowledge is Power: Embrace the Hive Mind

Imagine a vast network of experienced minds, readily sharing wisdom on everything from crop optimisation to navigating complex regulations. Collaborative farming groups, online forums like BusinessRiskTV Farming Forum UK, and local co-ops tap into this collective know-how. Learn from each other’s successes and failures, gain insights into market trends, and discover sustainable practices that work for your region. Remember, knowledge is the seed that blooms into resilience.

2. Sharing the Burden: Pool Resources and Expertise

Fuel, machinery, expertise – these are often mountains too high for single farms to climb. But united, we can scale them with ease. By pooling resources, collaborating farmers can invest in expensive equipment, hire specialised personnel, and leverage bulk discounts. Imagine accessing top-notch technology, sharing the cost of veterinary services, or even running joint marketing campaigns – the possibilities are endless.

3. Bargaining Power: United We Stand, Divided We Fall

Price volatility is a constant foe for UK farmers. But when we stand together, our voices roar louder. Joining farmer cooperatives or negotiating contracts as a united front gives you immense bargaining power with suppliers and buyers. Secure fairer prices for your produce, access better contracts, and gain a stronger foothold in the market – together, we can command respect.

4. Innovation Incubator: Spark Creativity Through Collaboration

Innovation thrives in fertile ground, and collaborative farming groups provide the perfect ecosystem. Share ideas, brainstorm solutions, and experiment with new technologies and practices. From exploring precision agriculture to researching alternative energy sources, collaborative efforts can unlock a treasure trove of innovative solutions that benefit everyone.

5. Risk Diversification: Spread the Net, Secure the Catch

Market fluctuations, unpredictable weather, and disease outbreaks – these are all risks that can sink a single farm. But by diversifying your risk through collaboration, you create a safety net for everyone. Joint ventures for processing and distribution, shared storage facilities, and even joint insurance plans can spread the risks and cushion the blows, ensuring that everyone weathers the storm.

6. Sustainable Symphonyse with Nature, Together

Sustainability is no longer a luxury, it’s a necessity. By collaborating, UK farmers can share knowledge on soil health, water conservation, and biodiversity management. Implement joint composting initiatives, establish pollinator havens, and adopt regenerative farming practices – together, we can create a symphony of sustainable agriculture that benefits the land, the farmers, and future generations.

7. Branding Bonanza: Tell Your Story, Amplify Your Voice

The UK consumer is increasingly interested in the story behind their food. Collaborate to create a powerful brand that tells the collective story of your farms – your commitment to ethical practices, sustainable methods, and the passion that fuels your work. Joint marketing initiatives, farm visit programmes, and educational workshops can amplify your voice, connect with consumers, and command premium prices for your produce.

8. Mental Well-being Matters: Build a Support System

Farming is an emotionally demanding profession. The isolation and stresses can take a toll on mental well-being. Collaborative groups provide a vital support system. Share your struggles, find encouragement in shared experiences, and learn coping mechanisms from others who understand your challenges. Remember, a healthy, supported farming community is a thriving one.

9. Lobbying Powerhouse: Champion Change, Together

Policy decisions directly impact our livelihoods. By joining forces, UK farmers can have a greater say in shaping agricultural policy. Collaborate on petitions, advocate for fairer regulations, and present a united front to government bodies. Your collective voice can influence policy for the betterment of all.

10. Learning Never Ends: Cultivate a Culture of Continuous Growth

In the ever-evolving world of agriculture, learning is an ongoing journey. Encourage knowledge exchange within your collaborative groups. Organise workshops, invite guest speakers, and share resources. Foster a culture of continuous learning where everyone is encouraged to experiment, share knowledge, and grow together.

Remember, collaboration is not just a tool, it’s a mindset. By recognising the inherent strength in our shared journey, we can overcome challenges, unlock opportunities, and build a future where UK farming not only survives, but thrives. So, step out of your fields, reach out to your fellow farmers, and join the collaborative dance. Together, we can write a story of resilience, innovation, and shared success – a story etched in the fertile soil of UK agriculture, forever.

Get help to protect and grow your farming and agricultural business

Find out more

Subscribe for free business risk management alerts and risk reviews

Connect with us 

Read more business risk management articles

Contact us

UK economic regeneration and business growth

UK business growth and development with BusinessRiskTV.com

Subscribe to BusinessRiskTV to connect and engage with like minded business leaders who wish to find new innovative ways to grow faster more profitably

The UK economy performed relatively well compared to most of Europe. The UK economy has been a job creation machine with record low unemployment levels over recent months. However UK productivity has been poor. UK business leaders need to find new innovative ways to do more business in the UK.

Innovative Business Ideas
Find Out More About Business Innovation Opportunities and Ideas for Business Click Here

Reinvigorate local town and regional economies is the key for UK plc economic growth as a whole. BusinessRiskTV supports business start ups and SMEs seeking to grow faster with less uncertainty.

Whilst the London economy is the biggest net contributor to UK government receipts and UK economy as a whole the UK economy can grow faster if all parts of the economy receive equal investment. Recent years has shown that London has received a disproportionate level of investment per head of population. If the distribution of investment was more equitable per head of population then the UK pie as a whole will grow faster.

BusinessRiskTV promotes economic growth and regeneration across the UK. We will review efforts to stimulate economic development in the UK. In addition we can help your business with its business development and growth strategy.

Promote and market your business on BusinessRiskTV for 12 months

Effective Digital Marketing Strategy
Reach influencers key decision makers and the business leaders who will buy from your business

Read business development articles and watch videstream trending on BusinessRiskTV

Startup Success Factors

10 Key Success Factors for Startups: Unlocking the Path to Growth and Prosperity

Startups are the lifeblood of innovation, driving economic growth and fostering entrepreneurial spirit. However, the journey to success is fraught with challenges and risks that can deter even the most promising ventures. To navigate this treacherous landscape, startups must possess a keen understanding of the key success factors that can make or break their endeavors. In this article, we will explore ten essential factors that contribute to startup success, while also highlighting the role that BusinessRiskTV.com can play in supporting startups on their path to prosperity.

  1. Clear Vision and Value Proposition:

A compelling vision, coupled with a well-defined value proposition, serves as the foundation for any successful startup. Entrepreneurs must have a clear understanding of their mission and purpose, enabling them to articulate their unique offering to customers, investors, and employees. BusinessRiskTV.com can provide guidance on refining value propositions and leveraging market insights to enhance a startup’s competitive edge.

  1. Market Analysis and Validation:

Thorough market analysis is essential to identify target customers, assess competition, and evaluate market potential. Startups must validate their assumptions through market research, customer feedback, and pilot testing. BusinessRiskTV.com offers valuable resources and industry knowledge that can assist startups in conducting market research, identifying market gaps, and aligning their product or service offerings with market demand.

  1. Effective Leadership and Team Building:

Building a talented and dedicated team is crucial for a startup’s success. Entrepreneurs must possess strong leadership skills, the ability to inspire and motivate, and a willingness to delegate responsibilities. BusinessRiskTV.com provides insights on effective leadership practices, team-building strategies, and talent acquisition to help startups build high-performing teams.

  1. Scalable Business Model:

A scalable business model is vital for startups aiming to achieve rapid growth. The model should allow for expansion without significant increases in costs. BusinessRiskTV.com can assist startups in developing scalable business models by providing access to industry benchmarks, expert advice, and case studies of successful scaling strategies.

  1. Financial Planning and Resource Management:

Startups must effectively manage their financial resources and develop a robust financial plan to ensure sustainability. BusinessRiskTV.com offers guidance on financial planning, fundraising strategies, and cost optimisation to help startups navigate the complexities of financial management.

  1. Agility and Adaptability:

Startups must be agile and adaptable to respond to changing market dynamics, customer needs, and technological advancements. They should embrace a culture of experimentation and be willing to pivot when necessary. BusinessRiskTV.com promotes agile methodologies, innovation practices, and disruptive thinking, enabling startups to adapt quickly to the evolving business landscape.

  1. Customer-Centric Approach:

Putting customers at the core of their operations is essential for startups. Understanding customer pain points, delivering exceptional experiences, and constantly seeking feedback are critical components of a customer-centric approach. BusinessRiskTV.com offers insights into customer behavior, customer journey mapping, and strategies for building customer loyalty, empowering startups to cultivate strong and lasting customer relationships.

  1. Strategic Partnerships and Networks:

Collaborating with strategic partners and building strong networks can provide startups with access to resources, expertise, and new market opportunities. BusinessRiskTV.com facilitates networking and partnership building by connecting startups with potential investors, mentors, and industry experts, thereby expanding their reach and fostering growth.

  1. Effective Marketing and Branding:

Creating brand awareness and implementing effective marketing strategies is crucial for startups to attract customers and stand out in a crowded marketplace. BusinessRiskTV.com offers guidance on marketing techniques, digital strategies, and branding initiatives, helping startups establish a strong brand presence and gain a competitive edge.

  1. Continuous Learning and Adaptation:

Startups must embrace a culture of continuous learning and improvement. Actively seeking knowledge, staying updated with industry trends, and being open to feedback are essential for long-term success. BusinessRiskTV.com provides access to a wealth of business resources, educational content, and networking opportunities, empowering startups to acquire new skills and stay ahead of the curve.

Startups face numerous challenges on their path to success, but by understanding and implementing these ten key success factors, entrepreneurs can significantly enhance their chances of growth and prosperity. BusinessRiskTV.com serves as a valuable resource for startups, offering support, expertise, and guidance across various domains. Leveraging the resources and insights provided by BusinessRiskTV.com, startups can navigate the uncertainties and mitigate risks, ultimately accelerating their journey towards achieving their goals.

MarketplacesExhibitions
Save MoneyRisk Magazine

#BusinessRiskTV #UKRegeneration #UKeconomy #UKbusiness #BusinessGrowthStrategy #UKinnovation #BusinessStartUps #SME #StartBusinessUK #UKgrowth #RiskWatch #UKonline #UKleaders #UKbusinessmagazine #UKreview #UKreports #UKmarketplace #UKnews #Leadership 

BusinessRiskTV UK economic regeneration and business growth

Now is the time for UK to invest in its future

Why now could be the perfect time to invest in the UK with BusinessRiskTV.com

Both the public sector and the private sector in the UK need to invest in its future. All of the UKs political partys promised massive investment in the UK. If the Conservative Party misses this opportunity to boost UK economic growth then it will not be forgiven for decades.

Business Leader Discussion Forum UK

The UK General Election result means that the UK

The UK has a skills gap crisis. Not enough people have the skills needed to grow the UK economy needs. The UK government and private sector needs to massively invest in retraining its workforce.

Now is the perfect time to invest in the UK. We are entering the 4th industrial revolution. The UK political uncertainty has been removed or at least greatly reduced. Not everyone will agree with the political direction but at least we now know the UK has political direction. UK plc needs to decide how it is going to prepare itself for the future.

Subscribe to BusinessRiskTV for free alerts and bulletins on developing business growth in the UK

[ninja_forms id=1]

Enter code #UKgrowth

Promote and market your business on BusinessRiskTV for 12 months

Now is the time for UK to invest in its future

Read business management articles and watch videostream trending on BusinessRiskTV

MarketplacesExhibitions
Save MoneyRisk Magazine

#BusinessRiskTV #UKgrowth #UKdevelopment #UKonline #UKmarketplace #UKmagazine #BusinessMagazine #RiskMagazine #RiskWatch #UKleaders #UKbusinessmagazine #UKreview #UKreports #UKnews #UKeconomy #UKbusiness #BusinessGrowthStrategy #Leadership #EnterpriseRiskManagement #Politicians #RiskManagement #GlobalGrowth #PublicServices 

BusinessRiskTV Now is the time for UK to invest in its future

Invest in British businesses

Business investors UK connecting with British businesses on BusinessRiskTV.com

Many major retailers in UK are supporting British businesses with a commitment to sell just British products. Here we also commit to products and produce made or grown in UK. Find out more about ways to invest in or promote British products or produce.

Invest in British products and produce

BusinessRiskTV

Connecting British business leaders with UK investors online. Connecting buyers with UK sellers online.

Enter code #GrowMyBusiness

Online Networking Business
Get connected on BusinessRiskTV.com

Subscribe to BusinessRiskTV for free alerts and bulletins on business growth and development

Enter code #BritishBusinesses

MarketplacesExhibitions
Save MoneyRisk Magazine

#BusinessRiskTV #InvestInBritain #BuyBritish #NetworkingUK #GrowMyBusiness

BusinessRiskTV Invest in British businesses

UK Online What You Need To Know About Business Risks In UK

What are the top risks for UK businesses with BusinessRiskTV

Get the latest business and economy news for free. Connect and collaborate in business. Grow your business with less uncertainty. Find the answer to your business questions quicker.

Enter code #UKonline

Covid19 UK Latest News and Risk Management
Covid19 UK Latest News and Risk Management.

Subscribe to UK Online for free for UK business and economy news views and reviews bulletins

Complete and submit the form below to keep up to date with business risk management best practices. Free news alerts and bulletins to your email inbox. By completing the form you agree to submit your information to BusinessRiskTV who will use it to keep you informed about business risks.

Enter code #UKONLINE

Promote and market your business on BusinessRiskTV for 12 months

Cheap ways to promote your business
Find out how to promote your business locally and globally

Recommended UK business and economy articles and videos

What are business and economy bloggers saying today? What do you need to know today? Get help to manage your business better. Improve business performance.

Breaking Business News and Business Risk Management Features
BusinessRiskTV Top Business News

Pick up tips advice and support to make better business decisions. Network with business leaders to overcome barriers to business quicker and cheaper. Do not reinvent the wheel!

MarketplacesExhibitions
DealsRisk Magazine
Discover new ways to protect and grow your business with BusinessRiskTV

#UKonline #UKbusiness #UKeconomy #UKmarketplace

UK Online What You Need To Know About Business Risks In UK

Your Business Forecast To Grow Faster Than The CBI Thinks

UK business forecasts and reports from BusinessRiskTV.com

CBI does not speak for all UK business leaders.

Confederation of British Industry CBI Is Politically Motivated and Industry Biased Reports

Absolutely no one can state with absolute certainty what the impact of Brexit will be on UK economy. Most of the articles on the impact of Brexit are politically biased Leave or Remain as there is still a fight for the result of the real Brexit vote.

Many reports including the ones from the CBI are also industry biased. The industry most likely though not guaranteed to suffer if and when the UK leaves the European Union EU will be the financial services industry. This particular industry could actually also be the main industry benefactor from Brexit too but a lot will depend on the end deal with the EU.

Most business leaders in the UK can not control Brexit but they can control the impact of Brexit on their own business

Do not let the CBI the media or your mother dictate how you react to Brexit should it eventually happen. Deal with what you know for certain. The value of the UK pound has fallen against a basket of foreign currencies because the financial markets do not like uncertainty and it is highly uncertain if there will be a Brexit, and if it happens what kind of Brexit it will be. The UK certainly has a massive opportunity right now, never mind March 2019 or later to sell more overseas.

UK business leaders need to lay the foundations for a better future whether Brexit happens or not

Seize the day! The devaluation of the UK pound will remain as it is or devalue further over the next few years unless Brexit is stopped. This devaluation negates most of the trade tariffs that could be imposed by EU or are imposed by other non EU countries already.

Don’t wait for tariff free agreements from wherever they might come. Tariff free agreements could become the cherry on top of the cake for UK international traders. Tariff free agreements could also boost the value of the pound and there will be no net benefit from the signing of tariff free agreement in terms of the cost of your products or services to overseas buyers from your business in UK.

UK business leaders will look back on this period of UK economic history and think they missed a massive business opportunity to sell more overseas

This is the time to sell more overseas not when free trade agreements have been signed if they ever get signed.

Economic uncertainty has brought a massive opportunity as well as threat to UK businesses. Many UK business manufacturers have already exploited this perceived UK economy weakness to export more. If you want to concentrate your focus on the UK domestic market alone, then we wish you well.

If you want to explore ways to sell more and export more from the UK then click here – and enter code UK EXPORTER when you complete form. Alternatively, complete the form below and enter same code.

MarketplacesExhibitions
Save MoneyRisk Magazine

#BusinessRiskTV #BusinessForecasts #BusinessReports #CBI #UKbusiness #UKeconomy #UKmagazine #UKmarketplace #UKnews

BUSINESSRISKTV YOUR BUSINESS FORECAST TO GROW FASTER THAN CBI THINKS