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Good things come to business leaders who build a resilient sustainable business. A business strategy which seeks immediate payback money may not reap returns the business idea deserves. It may not be the best idea to seek an immediate return on your investment of time and money. A longer term plan that does not demand instant results will be more stable more achievable and more flexible to take account of internal and external risk factors. It is more likely to bring greater success.

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Starting from a stable more predictable base and then consistently scanning the horizon for risks impacting on business objectives is a surer way to achieve business success.

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