Will inflation go down in 2024?

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9 Reasons Why the Last 6 Months of PPI Should Worry Business Leaders: A Looming Threat of Consumer Inflation

As global business leaders, navigating the ever-shifting economic landscape is a constant challenge. Recently, a trend has emerged that should raise a red flag: the persistent rise in the Producer Price Index (PPI) over the past six months. While consumer inflation often grabs the headlines, a surging PPI can be a powerful leading indicator of future price hikes for consumers, posing a significant threat to businesses.

This article delves into nine compelling reasons why the rising PPI should be a cause for concern for business leaders, explores the potential problems it presents, and provides practical suggestions to safeguard your business from the impending wave of consumer inflation.

Understanding the Threat: The Producer Price Index (PPI)

The PPI measures the average change in wholesale prices of goods and services sold by domestic producers. It essentially reflects the cost businesses incur to acquire the materials and services they need to operate. A rising PPI signifies that businesses are paying more for their inputs, which can ultimately translate into higher prices for consumers down the line.

Nine Reasons Why the Rising PPI Should Worry You

  1. Erosion of Profit Margins: When your input costs rise due to a surging PPI, it becomes increasingly difficult to maintain your existing profit margins. You’ll either have to absorb the cost increases, reducing profitability, or pass them on to consumers through higher prices.

  2. Consumer Price Inflation (CPI) on the Horizon: The PPI often acts as a leading indicator for the CPI, which measures changes in the prices consumers pay for goods and services. A sustained rise in PPI can foreshadow a similar increase in CPI, squeezing consumer disposable income and potentially dampening demand for your products.

  3. Inventory Valuation Issues: Businesses hold inventory at various stages of production. With rising input costs, the value of your existing inventory may not accurately reflect current market prices. This can lead to accounting discrepancies and potential losses when you sell your finished goods.

  4. Supply Chain Disruptions: The factors driving the PPI increase, such as supply chain bottlenecks or raw material shortages, can persist and disrupt your ability to source materials efficiently. This can lead to production delays, stockouts, and lost sales opportunities.

  5. Eroding Consumer Confidence: When consumers anticipate rising prices, they tend to postpone non-essential purchases. This can lead to a slowdown in demand, impacting your sales volume and overall revenue.

  6. Eroding Business Confidence: A rising PPI can also dent business confidence. Businesses may be hesitant to invest in expansion or new product development due to uncertainty about future input costs and consumer demand.

  7. Shifting Consumer Preferences: As prices rise, consumers may become more price-sensitive and gravitate towards cheaper alternatives or even reduce their overall consumption. This can force businesses to compete on price alone, eroding brand value and differentiation.

  8. Potential for Stagflation: In a worst-case scenario, a combination of rising inflation and stagnant economic growth (stagflation) can emerge. This creates a precarious situation where businesses face higher input costs, lower demand, and limited pricing power.

  9. Policy Responses and Market Volatility: Governments and central banks may respond to rising inflation by raising interest rates. While intended to curb inflation, this can increase borrowing costs for businesses, impacting investment and overall economic activity. Additionally, the prospect of rising interest rates and government interventions can create market volatility, further hindering business planning.

Protecting Your Business from the Inflationary Wave

Given the potential problems outlined above, it’s crucial to take proactive steps to shield your business from the impending wave of consumer inflation. Here are some suggestions:

  1. Diversify Your Supplier Base: Reduce your reliance on a single supplier for any critical inputs. Spreading your purchases across multiple suppliers can provide some buffer against price fluctuations from any one source.

  2. Negotiate Long-Term Contracts: Lock in supplier prices for extended periods through long-term contracts. This can provide some cost stability during volatile market conditions.

  3. Explore Alternative Materials: Research and consider substituting more expensive inputs with readily available or cheaper alternatives. This may require adjustments to your production processes, but it can help mitigate cost increases.

  4. Optimise Inventory Management: Implement lean inventory practices to minimise the amount of raw materials and finished goods you hold. This reduces your exposure to potential valuation issues if input costs continue to rise.

  5. Invest in Efficiency: Focus on streamlining your production processes and optimising resource utilisation. This can help offset rising input costs by reducing overall production expenses.

  6. Focus on Value Proposition: Clearly communicate the unique value proposition of your products or services to justify potential price increases. Emphasise quality, brand reputation, or superior customer service to differentiate yourself from budget-conscious competitors.

  7. Review Pricing Strategy: Conduct a thorough review of your pricing strategy. Consider implementing value-based pricing, which focuses on the perceived value your product delivers to customers, rather than solely on cost. This can help you maintain profitability even with moderate price adjustments.

    1. Communicate Transparently: Maintain open communication with your customers regarding rising input costs and potential price adjustments. Explain the rationale behind any price increases and emphasise your commitment to maintaining product quality and value.

    2. Embrace Innovation: Continuously explore opportunities for innovation in your products, services, or business model. This can help you stay ahead of the curve, differentiate yourself from competitors, and potentially command premium pricing even in an inflationary environment.

    Conclusion

    The rising PPI is a significant concern for global business leaders. By understanding the potential problems it presents and taking proactive steps to safeguard your business, you can navigate the coming wave of consumer inflation with greater resilience. Remember, a proactive approach, combined with a focus on value creation and efficient operations, will position your business for success even in challenging economic times.

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Deflation: Double Edged Sword!

Impact of inflation on businesses and consumers

15 reasons falling inflation will not be a good sign for business leaders or consumers

While falling inflation might seem positive on the surface, a significant and sustained drop can signal economic trouble for both businesses and consumers.

Economic Slowdown: Falling interest rates and inflation can suggest an actual or imminent economic activity slowdown and rising unemployment.

Here are 15 reasons why deflation, as falling inflation is called, can be a double-edged sword:

For Businesses:

  1. Decreased Profit Margins: Businesses may struggle to raise prices to cover production costs, squeezing profit margins.

  2. Reduced Investment: Deflation discourages investment as businesses anticipate lower future returns.

  3. Debt Burden: Deflation makes debt repayments more expensive, straining companies with outstanding loans.

  4. Hiring Freeze: Businesses may freeze hiring or even resort to layoffs to cut costs in a deflationary environment.

  5. Inventory Issues: The value of unsold inventory depreciates faster during deflation, leading to losses for businesses.

For Consumers:

  1. Stagnant Wages: Wages often don’t keep pace with falling prices, reducing purchasing power.

  2. Delayed Purchases: Consumers might delay purchases expecting prices to drop further, hurting overall demand.

  3. Debt Discouragement: Deflation discourages borrowing, as the debt burden becomes heavier as prices fall.

  4. Reduced Confidence: Deflation can create a negative economic outlook, leading to decreased consumer spending.

  5. Loan Defaults: As wages shrink relative to debt, defaults on loans and mortgages can rise.

Negative Impacts on Both:

  1. Bankruptcies: Deflation can lead to business bankruptcies, further weakening the economy and reducing consumer choice.

  2. Deflationary Spiral: A vicious cycle can emerge where falling prices lead to lower consumer spending, causing further deflation.

  3. Reduced Tax Revenue: Falling prices lead to lower government tax revenue, hindering public services.

  4. Social Unrest: Deflation can exacerbate social tensions as job losses and financial hardship become more common.

  5. Global Trade Disruptions: Deflation in one country can lead to deflationary pressures in its trading partners, disrupting global trade.

Mitigating Deflation:

Central banks can use monetary policy tools like interest rate adjustments and quantitative easing to counter deflation. Governments can also implement fiscal stimulus measures to boost aggregate demand.

While some controlled deflation can be beneficial, addressing the root causes of excessive deflation is crucial to ensure a healthy and stable economy.

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Why central banks are bad

How does the central bank affect the economy?

The Delayed Dance: Why Central Bank Inaction Hurts Your Business

Businesses thrive in predictability. Imagine a world where the weather report was perpetually unreliable, leading to constant crop failures and market disruptions. That’s akin to operating in an economy with a central bank slow to react to changing conditions. While central bankers aren’t weather forecasters, their role is just as crucial: to anticipate and manage economic swings, fostering stability for businesses to flourish.

The recent delay in central bank responses to the evolving economic environment has far-reaching consequences, impacting businesses of all sizes and sectors globally. Here are 12 reasons why this inaction is detrimental to your company’s success, regardless of location:

1. Eroding Consumer Confidence: Consumers are the lifeblood of most businesses. When economic uncertainty lingers, people tighten their belts and delay purchases. This translates to a decline in demand, impacting your sales and revenue. Delays in interest rate adjustments or stimulus measures leave consumers in a wait-and-see mode, hindering economic growth.

2. Planning Paralysis: Businesses rely on economic forecasts to make strategic decisions regarding investments, hiring, and expansion. A lack of clear direction from central banks creates an environment of ambiguity, making it difficult to confidently plan for the future. This leads to missed opportunities and hinders long-term growth prospects.

3. Investment Chill: When interest rates remain high for an extended period, it discourages investment. Businesses become hesitant to borrow for expansion or innovation due to the perceived risk. This stagnant investment environment stifles economic dynamism and job creation, ultimately hurting your bottom line by limiting growth opportunities within your market.

4. Supply Chain Disruptions: Central bank inaction can exacerbate existing supply chain issues. Unforeseen inflation or currency fluctuations can disrupt the smooth flow of goods and raw materials. This can lead to shortages, price hikes, and production delays, impacting your ability to meet customer demands and maintain profitability.

5. Eroding Business Confidence: Just like consumers, businesses also lose confidence when the economic outlook is unclear. This can lead to a reluctance to take risks, invest in new ventures, or expand into new markets. This stagnant environment stifles innovation and hinders the growth of businesses like yours.

6. Currency Volatility: Inaction can lead to increased currency volatility. This uncertainty makes it difficult for businesses engaged in international trade to plan effectively. Unforeseen fluctuations can lead to losses on foreign transactions and make it challenging to price products competitively in the global market.

7. Increased Borrowing Costs: When central banks finally react to out of control inflation by increasing interest rates, borrowing costs increase. This can make it more expensive for businesses to access capital for essential operations like expansion, inventory purchases, or equipment upgrades.

8. Labour Market Uncertainty: Delayed action on inflation can create an environment of wage-price spirals. As inflation rises, workers demand higher wages to maintain their purchasing power. Businesses struggling with rising costs may hesitate to meet these demands, leading to labour unrest and impacting productivity.

9. Eroding Brand Trust: Businesses operating in an unstable economic environment risk losing consumer trust. Frequent price fluctuations, product availability issues, and disruptions in service delivery can damage brand reputation. This can lead to a decline in customer loyalty and market share.

10. Difficulty Attracting Talent: Top talent seeks stability and career growth opportunities. In a volatile economic environment, skilled workers are more likely to stay put at their current jobs or look for opportunities in more stable sectors. This can make it difficult to attract and retain the best talent, hindering your ability to compete effectively.

11. Heightened Risk of Recession: Delayed responses to economic instability can increase the risk of a recession. Unchecked inflation, coupled with rising interest rates, can dampen consumer spending and business investment, leading to a downward economic spiral. A recessionary environment is detrimental to all businesses, regardless of size or sector.

12. Global Economic Interdependence: Today’s world is increasingly interconnected. Economic events in one region can have ripple effects across the globe. When central banks delay action, it creates uncertainty that transcends national borders and disrupts global trade and investment flows. This interconnectedness means your business, even if operating domestically, can be impacted by economic instability originating elsewhere.

What Can Businesses Do?

While central bank inaction presents challenges, businesses are not powerless. Here are some strategies to navigate this uncertain environment:

  • Focus on Agility: Develop a business model that allows you to adapt quickly to changing economic conditions. Invest in technologies and processes that enhance your operational efficiency and reduce costs.
  • Diversify Your Markets and Products: Reduce your dependence on any single market or product segment. Look for opportunities to expand into new markets or develop new products and services that cater to evolving customer needs.
  • Build Strong Customer Relationships: Foster trust and loyalty by prioritising customer satisfaction. Build a strong brand reputation that resonates with your target audience.
  • Invest in Efficiency: Continuously evaluate your operations and identify areas for cost-cutting. Streamline processes and leverage technology to improve resource allocation and productivity.
  • Develop Strong Financial Reserves: Maintain a healthy cash flow and build a financial buffer to weather economic storms. This allows you to make strategic investments even during periods of uncertainty.
  • Communicate Transparently: Keep  your stakeholders informed about your business strategy and how you are navigating the economic environment. Transparency builds trust and confidence, attracting talent and investors.
  • Advocate for Stable Economic Policy: Businesses have a voice. Engage with policymakers and industry associations to advocate for proactive and responsible economic management by central banks.

Conclusion

Central banks play a critical role in fostering a stable and predictable economic environment. Their delayed reactions to changing conditions can have a ripple effect, impacting businesses of all sizes and sectors globally. By understanding the challenges posed by central bank inaction and adopting proactive strategies, businesses can build resilience and navigate this uncertain landscape. Remember, a proactive business is a prepared business, better equipped to weather economic storms and seize opportunities even in a volatile marketplace. The path to success may be less clear, but with agility,strategic planning, and a focus on long-term sustainability, your business can thrive despite the delayed dance of central banks.

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Higher-For-Longer Interest Rates

Western central banks have to choose between rising inflation or systemic collapse of traditional financial systems including banks and shadow banks.

The Stubborn Fire: Why Inflation Persists and Interest Rates Remain Elevated (April 2024)

As a Western world economic expert, I’m here to address the concerning reality: inflation isn’t fading as quickly as hoped, and central banks are likely to maintain higher interest rates for an extended period. Let’s delve into the twelve key reasons behind this situation, illustrated with specific examples and data:

1. Lingering Supply Chain Disruptions: The pandemic’s scars haven’t fully healed. A 2023 study by the McKinsey Global Institute found that global container freight rates remain 300% higher than pre-pandemic levels. In the United States, port congestion in Los Angeles and Long Beach persists, with an average of over 100 container ships waiting to unload as of April 2024. These bottlenecks continue to disrupt the flow of goods, keeping prices elevated.

2. The Ukraine War’s Ripple Effect: The ongoing conflict in Ukraine is a significant disruptor. Global oil prices reached a record high of $135 per barrel, a direct consequence of sanctions on Russia, a major oil exporter. This has a domino effect, pushing up transportation costs and impacting the prices of a wide range of goods. Additionally, Ukraine, known as the “breadbasket of Europe,” is struggling to export its vital wheat crop, leading to concerns about global food security and rising food prices.

3. Labour  Market Tightness: The post-pandemic job market is remarkably tight in many Western economies. In the US, for example, the unemployment rate hovered around 3.5% in early 2024, near a 50-year low. Businesses across sectors are struggling to fill vacancies, with a record number of open positions reported in March 2024. This strong demand for labor translates to wage pressures. While a March 2024 report by the Federal Reserve Bank of Atlanta showed average hourly earnings increasing by 5.2% year-over-year, some sectors like leisure and hospitality are experiencing even steeper wage growth. While wage increases are positive for workers, they can also fuel inflation if businesses pass on these costs to consumers.

4. De-globalisation Trends: Geopolitical tensions and a growing emphasis on national security are prompting some countries to re-evaluate their reliance on globalised supply chains. The US government, for instance, is investing in domestic semiconductor production to reduce dependence on Asian manufacturers. This trend, while in its early stages, could lead to inefficiencies and higher production costs in the long run, potentially feeding into inflation.

5. Persistent Shelter Costs: Housing costs, a significant component of inflation calculations (typically around one-third in the US Consumer Price Index), remain stubbornly high. The median existing-home sale price in the United States reached a record $407,600 in March 2024, a 17% increase year-over-year. This is due to a confluence of factors – low inventory (driven by factors like pandemic-related construction delays), rising construction costs due to material shortages, and strong investor demand for rental properties. Experts predict a slow correction in housing prices, meaning shelter costs will likely continue to exert upward pressure on inflation.

6. Climate Change’s Impact: The increasing frequency and intensity of extreme weather events due to climate change are disrupting agricultural production and straining supply chains. Hurricane Fiona’s devastation in the Caribbean in late 2023 is a stark example. Additionally, the transition to a low-carbon economy requires investments in clean energy infrastructure, which can put upward pressure on prices in the short term. For instance, the cost of solar panels and wind turbines has risen due to supply chain disruptions and increased demand for raw materials.

7. Anchored Inflation Expectations: If consumers and businesses become accustomed to consistently rising prices, they might adjust their expectations accordingly. This can lead to a self-fulfilling prophecy, where wage-price spirals become entrenched. For instance, a University of Michigan survey in March 2024 showed that consumers’ long-term inflation expectations remained elevated at around 4.5%, significantly higher than the central bank’s target of 2%. This highlights the importance of central banks managing inflation expectations through clear communication.

8. Fiscal Policy Challenges: Government spending increased significantly during the pandemic to support economies and businesses. While necessary at the time, ongoing fiscal deficits can contribute to inflationary pressures by pumping more money into the system. The US federal budget deficit, for instance, reached a record $2.8 trillion in fiscal year 2023. America is borrowing an extra £1 trillion dollars every 100 days at present. Balancing growth concerns with fiscal consolidation presents a delicate challenge for policymakers. Implementing targeted measures that support specific sectors or vulnerable populations, while avoiding broad-based stimulus, is crucial to managing inflation.

9. The Global Energy Transition: The shift towards renewable energy sources is crucial for long-term sustainability. However, the transition requires significant investments in new infrastructure, which can be inflationary in the short term. For instance, the cost of building new solar and wind farms, as well as battery storage facilities, has increased due to supply chain constraints and rising material costs. Additionally, the intermittent nature of renewables might necessitate backup sources like natural gas, keeping energy prices volatile. A balanced approach that prioritises clean energy development while ensuring grid stability and affordability is essential.

10. The “Whiplash” Effect: The rapid tightening of monetary policy by central banks could have unintended consequences. Businesses facing higher borrowing costs might cut back on investments, potentially leading to slower economic growth. This “whiplash” effect, where aggressive interest rate hikes trigger a recession, needs careful management. Central banks need to clearly communicate their policy trajectory and be data-dependent, adjusting the pace of tightening as economic conditions evolve.

11. The “Behind the Curve” Narrative: Central banks were initially hesitant to raise interest rates, fearing a premature dampening of economic recovery. This delay in policy response might require a more aggressive tightening now to achieve desired inflation targets. The Federal Reserve, for example, waited to begin raising rates, after inflation had already reached a 40-year high. This underscores the importance of central banks acting pre-emptively to prevent inflation from becoming entrenched.

12. The Asymmetry of Monetary Policy: Unlike raising rates, lowering them is a quicker and more potent tool. This asymmetry makes it challenging for central banks to fine-tune their approach. They might need to keep rates higher for longer to ensure inflation doesn’t resurge once initial progress is made. Additionally, central banks need to be mindful of financial stability risks as they tighten monetary policy.

The Road Ahead and the Importance of Clear Communication

The current situation demands a multi-pronged approach. Central banks will likely maintain their focus on raising interest rates until inflation shows sustained signs of retreat. Governments need to implement targeted fiscal measures that support growth without adding fuel to the inflationary fire. Businesses need to invest in ways to improve supply chain resilience and productivity. Finally, continued international cooperation is essential to address the global challenges like the war in Ukraine and climate change that are contributing to inflationary pressures.

Western countries interest rates are more likely to be higher for longer. This risks systemic collapse of the banking and shadow banking systems and may drive world into deep economic depression it will take 5 plus years to recover from.

While the path ahead is challenging, it’s crucial to remember that central banks have successfully tamed high inflation in the past. By taking decisive action and working together with governments and businesses, we can overcome this hurdle and achieve a more stable and sustainable economic future.

Crucially, clear communication from central banks is paramount in managing public expectations and fostering confidence in their ability to control inflation. Regular press conferences, detailed economic forecasts, and transparent explanations of policy decisions are essential. This builds trust and helps to prevent financial market panic in the face of rising interest rates. By working together and communicating effectively, policymakers, businesses, and individuals can navigate this complex economic environment and achieve a return to price stability.

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