Why Tesla Business Is Flirting With Disaster

Understanding holistic risk management including reputation, technology and insurance in managing business risks

Tesla CEO Elon Musk said in January 2021 that he anticipates huge profits from Tesla Full Self-Driving Software which he thinks is more reliable than human beings driving. Two men have died after a 2019 Tesla Model S, which is believed to be operating without anyone in driver’s seat, crashed on 17th April 2021 killing both occupants. One was believed to have been in passenger seat in front, and the other in one of rear car seats. “There was no one in the driver’s seat, ” Sgt Umanzor of the Harris County Constable Precinct 4 said.

USA auto safety agency reported in March 2021 it was investigating 27 accidents involving Tesla vehicles. Tesla self driving technology is a unique selling point that is critical to the success or failure of Tesla business model.

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