Finding and marketing insurance online.
Call for insurance collaboration
Looking for a way to disrupt the commercial business insurance marketplace? Could Amazon Apple or Google sell commercial insurance policies cheaper and better? You are damn right they could. All three have pots of cash they could invest in selling business insurance more cost effectively. Will it happen perhaps not.
Once banks sort themselves out a while away I give you that they could become dominant virtual insurance companies in the commercial insurance marketplace. What about
- Walmart or other supermarkets selling commercial insurance
- Oil producers might start deploying their money in other less risky ways to make a profit
- State funds like Dubai or Norway built on oil could see insurance as an opportunity. An opportunity to totally disrupt the insurance marketplace
Apple and Google will take over the automotive marketplace in the future if Tesla are not too busy trying to get to Mars. Maybe too busy to attack the commercial business insurance marketplace but their innovative approach is a very good example of how traditional thinking in business could result in an obsolete company. BMW Ford et al none of them are immune and neither are insurance companies or insurance brokers.
Maybe your clients will buy their commercial insurance whilst on a flight across the channel on a business trip to USA. The insurer? Norway State fund is more stable than any insurance company. It might even take over a smaller insurance provider and use it as a base to disrupt the insurance marketplace.
Is the traditional insurance marketplace too big to be attacked? Well AIG were not too big to fail. Smaller players in the insurance marketplace are not too big to suffer failure from different cause disruptive innovation.
Traditional ways of selling and distributing insurance cover to businesses are working
However could they also be done differently? We believe so and are seeking insurance provider partners to work with us on designing innovative ways to market and sell commercial insurance online locally and globally.
Integrating commercial insurance in holistic risk management could head off insurance marketplace disruptors from wherever they emerge.
However traditional ways of using insurance cover to help give business leaders a quiet nights sleep may be too conservative to survive.
Our point of contact to discuss more profitable ways to delivering insurance protection is Keith Lewis.
Do you want to grow your insurance business faster, more profitably and more sustainably?
BusinessRiskTV
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