Making the most of unexpected disasters. Make the most of disasters. No one asks for a disaster to hit their business but when one comes along look for the opportunities that come with it. If you do this as part of business continuity planning you can come out of the disaster quicker stronger and more resilient.
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A disaster can be an opportunity to grow if you change your mindset
To come out the other side of major risk event stronger includes being ready to seize new business opportunities as well as mitigate downside risk impact.
You may be able to bring forward future planning as result of risk event. If you have a major fire then do not just build what you had before. Bring forward better ways of working that you may have planned for 5 years time prior to risk event.
- Competitors who are not resilient as your business may not survive crisis. This may allow you to change pricing or provide opportunity to introduce new marketing campaign to mop up their customers.
- You products or services may simply be more in demand after the crisis than before it. Attitudes of business buyers and consumers will change during and after the crisis. Your business maybe well positioned to take advantage of change of attitude to sell more and grow your business faster.
There is nothing morally bad about making the most of a bad situation. If you survive a crisis you have the right to explore a new way of working that will benefit both your business consumers and society.
Many great inventions or innovations have been introduced and transformed life and business due to mistakes. Some new drugs and products were discovered when the inventor or developer was trying to achieve something totally different from what transpired as brilliance.
Necessity is the mother of invention
When forced into an existential situation it is human nature to fight to survive. There will always be risk events that threaten survival in business. Sometimes they risk event may be located on one business. On rare occasions a risk event threats whole business systems of working.
Around every 10 years business leaders should expect a financial crisis that threatens business survival. It is almost impossible to know how the financial crisis will arise. The cause of the risk event that creates the crisis is less important than the resilience to overcome the impact on your business.
Th last financial crisis was 2008. May countries in Europe have still not recovered from the 2008 financial crisis never mind businesses.
If you are in business for the long haul then you need to be prepared for at least one financial crisis every 10 years. In between you need to be ready for your own individual crisis’s that pop up just for your business.
Learning opportunities from a crisis
Major risk events are perhaps alarmingly more frequent than one expects. Rather than being overly alarmed maybe the best thing to do is learn from risk events. Take the good from the bad to improve future business performance.
We can also learn from other businesses who make mistakes on our behalf! If they suffer find out what they did wrong learn from their mistakes and make sure your business does not suffer the same consequences.
More than that find out what lessons other business leaders have learned from their past mistakes or negative risk events
Sharing bad experiences allows the herd to be better protected! Sharing successes helps the herd to join in on the success for faster growth and speedier progress.
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