What should a business do during a recession
Many very large businesses have already announced profit warnings. others have stopped recruiting. Central banks are stopping the release of cheap money into the economy. we have said for sometime now, that a global recession is coming to your business. have you prepared your business? What are you waiting for?
Rising unemployment is a common painful fact of a recession. With the current shortage of skills and high employment levels, many are burying their head in the sand about the economic factors which will bring about a global recession within the next 12 to 18 months. Too busy with other problems to think that far ahead, I hear you say? an understandable retort when business resources are limited. however, if you only invest your time and money in fighting current fires, you will always be reactive fighting current fires. taking some time to be more proactive, will enable you to breathe more easily and fight fewer fires.
How can your business prepare for and weather the coming global recession storm:
- Simply battening down the hatches may not be the way to survive. Waiting for the storm to blow over may result in your business being blown away!
- Stopping your investment in the right places of your business would be a mistake. knowing which parts of your business are the right parts is the tricky question.
- Now, before the storm, maybe the time to review your business strategy and come up with an alternative risk management strategy to survive the change in business environment.
Will your business survive and thrive during a recession, perhaps a longer depression?
How can a business grow during a recession
Do you think keeping what you’ve got is the only business strategy to survive a long recession? Could you grow your way out of a recession:
- Cutting your customer base yourself may be one way to shore-up your business resilience. Most of a business profit comes from a small percentage of its customer base. If your customers just bring turnover not profit they may sink your business not save it!
- Boosting your productivity maybe an easier win then you think. Working smarter with your existing resources and assets will help your business sweat out more money.
- Reaching out to more customers and markets maybe a better way to survive. Some of your competitors may have too much fat on their prices. Others may be great businesses but too much debt holes their business development strategy and they may go under. Other businesses will have opportunities from the survival of the fittest not necessarily the biggest or best.
Some businesses and business owners will get rich during the coming global recession. Your business will be affected by the recession, but it doesn’t need to be all bad or fatal.
Business strategy during recession
Managing debt down will be a crucial part of survival. That does not mean stopping spending. It means taking care to spend your money on the right things during a recession.
You need to look again at your decision-making. What are your priorities in a recession, compared to normal business environment?
Laying off workers may be a lazy business strategy. it is an easy obvious way to cut costs but it may mean that you are cutting your own business throat.
What is your business really good at? How can you do more of it? controlling cash flow and unnecessary spending is important, but that does not mean cutting investment in your business future.
Just because a business is big does not mean it will survive, nor does it mean that small businesses will suffer the most during a recession. Some of the biggest businesses that look amazing may have underlying issues that will sink them. small businesses who react quickly may be able to pick up the pieces.
How does the economy affect businesses
The more resilient a business is, the more likely it will be to survive the multitude of risks facing businesses in the current business climate. As a business leader you may not have control over all risk events which occur in the global economy, but you can be prepared for every eventuality.
Recessions affect different businesses differently. Do you understand what could sink your business? Are your risk control measures working? Have you put in place appropriate risk control measures for impending imminent future risks that may develop. is your business prepared?
Want to become a member of our Business Risk Management Club?
More information from previous archived articles and Videos:
How to overcome an economic crisis after COVID-19
Products in demand during a recession
Businesses affected during a recession
When will the economic downturn happen
How to overcome economic problems thrown up by a recession
Causes and effects of a recession in the UK
Effects of a recession on families and businesses in the UK
How does our country get out of a recession
How can a business survive during a recession
