Amazon Fresh Online Grocery Delivery Service Bursts Traditional Supermarket Bubble In UK
Amazon home food delivery service is expanding in the UK and traditional supermarket chains should be worried
Amazon is already providing grocery food home delivery services in some southern parts of the UK. Now it is branching out across the UK with free home delivery for Amazon Prime Members ordering groceries for delivery if the order is more than 40 pounds in value.
UK supermarket big guns like Asda Sainsburys Tescos and Morrisons were perhaps celebrating the pandemic boost to turnover via the demand for online ordering for delivery of groceries in the UK. Their sales soared as people fearful of shopping in person or unable to shop in person flocked to their keyboards to order the weekly Big Shop. Amazon like a eagle eyeing the change in UK shoppers habits have swooped in with an offering to not only boost Amazon Fresh deliveries but boost the overall demand for Amazon Prime.
Weaker supermarket chains with no home delivery offering had been nibbling away at the UK big supermarket chain market share for years but Amazon may just gobble up the whole UK retail marketplace! It will certainly grab a big market share as Amazon expands into the country. UK supermarket chains should be very afraid. Indeed UK traditional UK retailers with the exception of Mike Ashley had better be looking over their shoulder and come up with a better business risk management strategies.
Amazon Fresh in the UK in 2016